Thursday, February 25, 2010 to Friday, February 26, 2010 |
9:30AM to
5:00PM
A practical and strategic approach to create long-term competitive advantage and achieve sustainable growth as well as profitability
Are you responsible for making and executing marketing plans? What is the performance of your company's previous marketing plans against key indicators such as sales growth, increased market share, and customer satisfaction? Have your company achieved the established targets? Does it wish to set more challenging goals and achieve them?
If formulating or implementing marketing plans is an important part of your responsibilities, this two-day intensive training course is for you. It is specially designed to assist you in developing and implementing the strategic marketing plan which leads to growth and profits for your company.
In the crowded markets today, marketing is at the heart of all the companies' business activities. Making marketing plans is a crucial process that gives you and your organization a clear direction and control over business. A well-conceived plan which integrates the leader's vision, the overall business plan, and the departmental strategies will better prepare your company for future business and enable it to capitalize on opportunities and effectively deal with challenges lying ahead.
The course leader will share with you his insightful ideas and valuable hands-on experience on various key elements related to the strategic marketing planning. These include, among others, the following:
Key considerations on how to create strategic marketing plan
Marketing budget consideration
Innovation though strategic collaboration
You will leave this course with valuable knowledge of how to think strategically and outside the box as well as how to create and maintain a sustainable competitive advantage to improve sales and profits. Importantly, you will learn how to gain staff commitment to successful implementation of the strategic marketing plan.
Programme Agenda
Day One
SESSION 121st Century - Branding Drives Marketing
テつキBranding vs. Marketing
テつキEvolution from PUSH to PULL Marketing
テつキProduct vs. Brand
テつキSuccessful Brands - what do they stand for?
SESSION 2Reflections on Marketing
テつキLaws of Marketing
テつキInvolve Customers for Sales Success
テつキWhat makes customers buy - This exercise will help you determine how much
you value price, service, and quality, and under what circumstances
テつキSales closing strategies
SESSION 3Lessons from Winners & Losers in the 21st Century -
Some Lessons Learned from Marketing, Management &
Innovation
テつキThe importance of global vision
テつキA whole set of other changes warrant questioning conventional marketing
thinking
テつキAsia economic slowdown - Lessons learned &the challenge of sustainability
テつキWhat's changing here in Asia?
SESSION 4Understanding Leadership and Respond to Change
Case Study of SIA, ChangiInternationalAirport, Hospital,
Cinemas
テつキLeadership - yesterday & today
テつキSo why do businesses fail?
テつキWhat are the areas in which your company are stronger?
Which areas are ignored by your competitors?
テつキHow to build a stronger well-organized Team
Day Two
SESSION 5Creative Marketing
テつキThinking Outside of the Box
テつキLook beyond traditional marketing approaches
テつキCreative thinkers are different from the rest of us
テつキHow to create great products and services
SESSION 6Creating a sustainable and winning strategic competitiveadvantage
テつキKey considerations on strategic competitive advantage
テつキThree things that can increase sales, profits and improve employee
performance and effectives.
テつキThree successful competitive strategies for outperforming others
テつキIncreasing your lead generation
SESSION 7The Marketing Plan
テつキKey considerations on how to create strategic marketing plan
テつキTo grow the business to achieve economies of scale
テつキKey challenges and priorities
テつキMarketing budget consideration
SESSION 8Innovation through Strategic Collaboration
テつキCollaborate to innovate
テつキInnovation is the way 2 ideas are brought together
テつキMake time for networking.
テつキTips for effective networking
Why you cannot miss this course
Effective strategic marketing plan is a key to success in achieving your company's goal. It is an important investment for your company which gives you more control and better prepare for the future.
This interactive training course carries case studies, exercises, and group discussions throughout the session. By attending this course, you and your key team member will be able to gain practical experience to formulate meaningful strategic marketing plan. Your expert course leader till take you through a step-by-step guidance which will enable you to develop skills in effective planning of strategies to achieve competitive advantage for your business.
Key points about this course
This two-day intensive course provides you with the opportunity to:
Gain insights into Asian marketing trends and innovation
Understand systematic business plans which are easily monitored
Improve positioning and greater competitive differentiation in the targeted markets
Position yourself effectively in the marketplace
Create winning strategic competitive advantage to increase sales and profits
Learn tools, techniques and processes for developing a distinctive strategic marketing plan
Explore how to effectively implement strategic marketing plan and evaluate the result
Achieve larger market share and higher profitability
Encourage tothink creatively to support and achieve planning objectives
Seize the great opportunities to learn first-hand experiences and real-life case studies
Who should attend
This course is designed specifically for participants responsible for producing a strategic marketing plan or who involved with its implementation. This program will be beneficial for:
Vice Presidents-Marketing & Sales
Marketing Directors/Managers
Product/Brand Managers
Marketing Communications Managers
Strategic Planning Directors/Managers
Market Analyst Managers
EARLY BIRDInvestment for attending the 2-day workshop:
1.2-day workshop at S$1,295 / US$950 per participant
2.S$1,095 / US$800 each for two and above
3.S$895 / US$650 each for 5 participants and above!
4.Registrations will only be confirmed upon payment. There will be no refund for cancellations.
However,replacements are welcomed.
5.This workshop is limited to 18 participants per session for maximum impact. Get your entire
team to attend for maximum effectiveness. Hurry! Register NOW.
6.The fee includes two lunches, six refreshments, workshops, and a certificate issued by Asia
Speakers Bureau (ASB).
7.The Organizer reserves the right to make any amendment and/or change to the seminar
programme, venue, speakers replacement and/or topics if warranted by circumstances
beyond its control.
Seminar Leader
David Weeis the Founder and CEO of Asia Speakers Bureau (ASB) and DW Associates Pte Ltd, a company empowering creativity and knowledge.
David has achieve a track record for bringing a new fast moving consumer goods company from zero to S$8M turnover and personally opening new accounts with all major department stores, and chain stores in Singapore, Malaysia, Brunei, Indonesia and Thailand.
With 20 years business development and marketing experiences in fast moving consumer goods (FMCG), Branding and OEM, he had the opportunity to conduct businesses in 18 geographic markets and on most international consumer fairs in Europe, USA, Australia and the Far East.
David prior career has been performing front-line, business development functions across a wide spectrum of industries including Consumer Health & Beauty Care, Pharmaceutical, Food & Beverage, Lifestyle, Fashion, Household, Toys, Office Supplies, Stationery, Corporate Gifts, Car Accessories, and Office Furniture.
These responsibilities have included positions as CEO, General Manager, Senior Manager - Sales & Marketing, Operations Manager, Financial Controller and Internal Auditor.
David served two terms as President of the Singapore Institute of Management, Marketing Executives Group.He also served in the committee of Singapore Manufacturers' Federation, Lifestyle Industry Group and the Singapore Retailers Association working committee for National Skills Recognition Systems together with Ministry of Manpower and Standards Board.David is also an active member of MACRI (Malaysian Association of Creativity & Innovation), and Lions Club of Singapore.
David is the primary developer of Entrepreneurial leadership and creating new space in a crowded market, and he is active in giving back to the society by sharing his experience and knowledge of Entrepreneurial & Servant Leadership, Creativity, Innovation and Team-building in public seminars and workshops organized by Asia Speakers Bureau, IQPC Worldwide, Asia Business Forum, IBC Asia, Informa Group, Entrepreneurs' Organization - Global Events, Singapore University, Nanyang Technological University, Singapore Institute of Management, Marketing Institute of Singapore, Asia Pacific Management Institute, University of Technology Sydney, National Community Leadership Institute, Singapore Business Federation, Singapore Manufacturers' Federation, Jobs DB, JobStreet, Universitas Pelita Harapan (UPH - Jakarta), Indonesian Manager Club (Surabaya), Jakarta Health Conferences, International Rotary Clubs and many others.
He has also spoken on SkyQuestcom live web cast to global audience including Malaysia, Singapore, China, Taiwan, Japan, Korea, Indonesia, and India.
Participants of his workshops, seminars and corporate clients include Johnson & Johnson, Braun, Becton Dickinson, Kelly Services, Baxter, Bayer, Reuters, Guthrie, Unilever, DHL Express, TNT Express, Singapore Petroleum Company, Petronas, American Express, Veolia Water, Ajinomoto, CPF Food, Robinsons, Guardian, Montblanc, Frasers Hospitality, Brewerkz, Mobile One, SingTel, Siemens, IBM, Panasonic, YKK Holding Asia, Tyco Electronics, PT Telekomunikasi Indonesia, NCS, Alcatel - Lucent, OSIM International, UMW Equipment, Singapore Exchange, Merrill Lynch International, ASME, SMa, STADA, IPOS, SAF, SAFRA, Singapore Police Force, Singapore Civil Defence Force, IDA SINGAPORE, Ministry of Health, Immigration & Checkpoints, National Parks Board, JTC Corporation, PSB Corporation, ST Electronics Singapore, General Hospital, MUIS, CIAS, CAAS, SilkAir, Comfort Delgro, Century 21, ERA, NUS, SMU, NTU, National Institute of Education, Nanyang Polytechnic, ITE, Taylor's College, Deloitte & Touche, Citibank, Bank Central Asia, Prudential Life, NTUC Income Insurance, AXA Life, Great Eastern, AIA, Amara Hotel, Acer Sales & Services, Dynacast, Siam Pharmaceutical, Pharmanex, Usana, Nu Skin, Unicity, Indo Food, T-Systems ITC, Check Point Software ....
In addition, he has authored and published numerous articles in the area of the NEW normal, entrepreneurship, concept of leadership, servant leaders, team-building, getting buy-in, shameless marketing, outsourcing your marketing, customer service, communication, knowledge-sharing, fear of failing, build on ideas, creativity, leverage on core competency, corporate culture, problems in teams, why people leave... and what will make them stay.
Testimonials
To listen and interact with a true, down-to-earth, "battle-field" experienced entrepreneur is definitely much much more valuable than listening to the various gurus who do not have the "live" experience to struggle in real business world.Daniel Tsi, Cerebos
Your journey and information provided to us is an eye opening experience for me. I appreciate very much. I already ordered those books on your handout. My daughter is also reading it.
CS Chen, MD.,Ph.D.Associate Professor, NUS
Simple but a lot of valuable truths that can be applied.Choe Peng Sum, Chief Executive Officer, FRASERS HOSPITALITY PTE LTD
Attending this seminar, is a big opportunity for me... I was able to sit around those successful entrepreneurs around the world!Mr. David Wee is a kind of speaker who is knowledgeable of LEADERSHIP... During his seminar he set himself examples and picture out the ideas in the participants' thought, thus, making them ALIVE.Whereby there isn't just a learning process present but ACTION as well... He doesn't make you feel like a mediocre around the class.Everyone is an achiever and a leader.And it brings out the truest desire in you to lead.I enjoyed the most when he did icebreakers and class interactions, I was able to see the unnoticeable mistakes usually management people refuse to see... He will make you realize that in order to stand out from the fast changing world of entrepreneurial market you need to innovate the leader that is inside you.... Thanks a lot for this opportunity!!! David Wee. A leader that is inside you.Clairevee Aya Gamboa, Assistant Manager, Shima Restaurant Pte Ltd
I am a believer of luck.The harder you work, the more luck you have.I think David Wee is a believer of luck too, because he works very hard.Roger Koh, Chief Executive Officer, Chen Fu Ji International F&B Group
David Wee was a trainer / consultant for our company's Leadership Program in November 2007. He conducts himself professionally, his material is exciting and was able to stimulate excitement for the participants.If the opportunity arises, I would like to attend more of David's training. Alvin Chua, YKK Holding Asia Pte Ltd, Asst HR Manager (Regional)
"I find that David is a sincere and humorous speaker who is able to relate his experiences to the audience and personally, I find that the seminar opens up my thinking space."
Ng Chor Hoon, Manager, Operations Control, Merrill Lynch International Bank Ltd
David spoke with passion. David is a great believer of servant leadership in people. Angela Wong, Office of Executive Education, Singapore Management University
David have come across to me as a resourceful, helpful and a very highly motivated person. Basically, anyone who knows him is always motivated by you in many other ways.
Amy Lim, Secretary to John Cheston, CEO - Robinsons & CO
David's workshop reinforced my motivation and stressed the urgency for me to work out something soon.
I found it to be quite interesting, especially on Creativity and 'How to do things differently', with many practical real-life examples.
For big corporations it is often easier to make progress in marketing than for SME's. SME's have far lesser room to experiment and to learn from mistakes.The ASB hosts professionals that have made these mistakes already in Asia - although that may not be the first thing they'll tell.If you're looking for inspiration or consultancy, it's often tough to find the one company that understands your business and your issues. The variety of expertise's and backgrounds represented by the ASB can make it easier for you to meet and select without any attachments. Erik van Vulpen, Brand Director Cheil/Samsung
I want to let you know how much we appreciated your sharing. Despite your mentioning you came with a heavy heart and was troubled over something, it did not show at all in your presentation - a testimony of your professionalism and dedication! On the presentation, I personally found it timely and useful as we sometimes forget that we are meant to serve as leaders, due to the fast changing and demanding expectations within the work place and even in our private lives. Your delivery was simple yet effective and as participant/trainers, this was what engaged us. Angela Chew, Senior Executive, National Healthcare Group
Thursday, February 25, 2010 to Friday, February 26, 2010 |
9:30AM to
5:00PM
A practical and strategic approach to create long-term competitive advantage and achieve sustainable growth as well as profitability